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  • Talent Management Solutions

    Exceed Human Resources

Consumer Marketing Operations Manager Vacancy

Reference: 4211 MLR
Job Type: Full-time
Job Status: Sourcing
Location: Claremont
Duration: Permanent
Employment Equity: No

Consultant: Michelle le Roux

Job Description:

  • Set challenging and stretching targets to ensure the execution of brand plans and to deliver market share, net revenue, gross margin and product contribution targets within the timescales and budget.
  • Maintains and develops strong communication with all internal departments and external customers to successfully implement the category strategies to ultimately improve market share, net revenue, gross margin & product contribution for the portfolio.
  • As a member of the OTC team - lead the development of the consumer portfolio strategy to drive aggressive market share gains, best in class activation & brand equity and support the achievement of the overall business strategy in the short-medium and long term.
  • Management and deployment of consumer communications, as well as activation strategy & execution (advertising, media, digital, promotions, HCP engagement plans)
  • Allocate appropriate levels of resource to drive consumer initiatives in South Africa
  • Contribute to the development and ultimate roll-out of all initiatives
  • Strong collaboration with the Key Account Manager with regards to the development and execution of the marketing strategy, promotions, pricing, presence and in-store visibility activities in retail and FMCG accounts.
  • Networks and collaborates with the regional META team to ensure alignment of brand strategies and campaigns.
  • Creates and drives launch plans/presentations for new products and supports the KAM in delivering presentations to key accounts on the short and long term goals of the business  to further advance the company`s position in driving new listings and  expanding the business.
  • Communicates with a cross functional team of stakeholders - commercial, supply chain and regulatory to drive on time launches and execution, as well as external agencies (Media, PR and Creative) to deliver on integrated campaigns
  • Plan and execute launches with strategic PR launches and build strong business relationships with relevant editors, influencers and bloggers through communication and campaign boosting.
  • Develop & implement innovative launch plans/brand plans for each brand in the consumer portfolio

Qualifications:

  • University Bachelor’s degree with a focus on business or marketing preferred
  • Experienced marketer in Fast Moving Consumer Goods (FMCG) with minimum 5 years’ experience
  • Exceptional communication and presentation skills
  • Preference for experience in healthcare sales
  • Experience working with brands in a developing markets
  • Entrepreneurial and financially & commercially astute
  • Demonstrated competencies within the core values of Ownership, Entrepreneurship, Responsibility, Accountability & Achievement
  • Brand Development Competencies
  • Marketing Execution
  • Consumer & Influencer Understanding

How to Apply:

  • Forward your comprehensive CV to Exceed Human Resource Consultants on exceedhr@exceed.co.za
  • If you are already registered – please forward your CV with the relevant reference number to the consultant you are at present registered with in order to avoid duplicity on our system.
  • We reserve the exclusive right to conduct interviews with candidates of choice.
  • Applicants, who have received no feedback within 30 days of the closing date, must please accept their application as unsuccessful.


Johannesburg

Tel: +27 (0) 87 985 0935
infojhb@exceed.co.za

London, UK

Tel: +44 (0) 1784 439 955
www.exceeduk.co.uk

Somerset West

Tel: +27 (0) 21 852 0382/4
admin@exceed.co.za

Cape Town

Tel: +27 (0) 21 915 6666
tygervalley@exceed.co.za

Paarl

Tel: +27 (0) 21 872 7118
paarl@exceed.co.za